72 seven two

a synthesis of
japanese seasonality
and contemporary aesthetics
72 seven two
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01about

a synthesis of
japanese seasonality
and contemporary 
aesthetics 織りなす四季と現代的美意識の呼応

In addition to the four primary seasons, Japan observes 24 solar terms each lasting approximately 15 days. These solar terms can be further subdivided into periods known as “Shichiju ni ko” or the “72 seasons”. The 72 season calendar is characterized by the Japanese acuteness towards seasonal subtleties, such as “Momo hajimete saku”, the first peach blossoms, and “Shimizu atataka wo fukumu”, when frozen springs stir.

72 values the subtle seasonal changes in Japan, and offers designs that capture the ambiance of the times.

02news

2022.05.17
新ブランド立ち上げのご案内 このたび、新ブランド「72 seven two」を立ち上げました。 今後とも宜しくお願いいたします。

03works

flower & greenery design 季節の花があるように、グリーンにも季節があります。そのグリーンをベースに、自然の風景に寄り添ったフラワーブーケやアレンジメントなど多彩なアイテムをご用意しております。

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04contact

 

palace hotel tokyo

hours
11:00~19:00
address
Palace Hotel Tokyo Hotel Arcade
1-1-1 Marunouchi Chiyoda-ku, Tokyo 100-0005
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email
shop_palace@72seven-two.com
tel & fax
+81-3-6269-9987
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